How to use a different email template for each brand in Zendesk

Zendesk has one HTML email template per account, so to brand emails per brand you need the template to switch designs by itself. In Lettercrest, open Own design for a brand, pick a brand, change its logo, colours, header and footer, check it in the preview under Brand, and click Apply to Zendesk. Lettercrest puts every brand's design into the one template, each behind a check on that brand's name.

Why one template needs this

Zendesk's multiple brands article is direct about it: you get one email template per account, and it applies to every message regardless of brand. Lettercrest works inside that rule. It doesn't create extra templates; it writes one template that shows the right design for each brand.

Steps

1. Design the default first. In the Design tab, start from a layout (Classic, Card or Banner), set your colours and type, and add the blocks every brand shares. Emails for any brand without its own design get this one.
2. Add a brand design. Under Own design for a brand, choose a brand. It starts as a copy of the default design with that brand's logo from Zendesk filled in.
3. Change what differs. Usually the logo, the accent colour, a banner and footer links. Switch between designs with Design for.
4. Check the brand name. The field Brand name in Zendesk's footer line starts as the brand's name. It must match how the name appears in "This email is a service from ."
5. Preview each brand. Set Brand in the preview, then switch between Customer email, Agent notification and Help center notification, on Desktop and Phone.
6. Apply. Write a note in What changed and click Apply to Zendesk. If the checks find two brands with the same name text, Apply stays off until you fix it.

How Zendesk picks the design

Every email Zendesk sends carries the line "This email is a service from ." Lettercrest wraps each brand's parts in a check for that name.

Longer names are checked first, so "Harbor Bikes Pro" is never mistaken for "Harbor Bikes".

When you rename a brand

The check uses the brand's name text. If you rename a brand in Zendesk, update its name in Brand name in Zendesk's footer line and apply again, or its emails fall back to the default design.

Checks before it goes live

Lettercrest won't apply a template with no {{content}}, with {{content}} twice, without {{delimiter}} when your account uses the reply delimiter, with unbalanced {% if %} and {% endif %}, or over 65,535 bytes, Zendesk's own limit. A multibrand template is longer than a single design, so watch the size warning, which also flags templates large enough that Gmail may clip the email.

What it costs

Lettercrest is $79 a month per Zendesk account on the Standard plan, with every feature, billed monthly by Zendesk after a 14-day trial (Zendesk asks for a card at install). Designs per brand need more than one brand, and version history needs a Suite plan or Support Enterprise. See the Lettercrest documentation for every block and check.