How to add your logo to Zendesk email notifications
By Jake Marsh · Updated
To add your logo to Zendesk email notifications, open Lettercrest from the left navigation bar, go to the Design tab and, under Above the message, add a Logo block. Click Use brand logo or paste an image address starting with https://, add alt text, set the width, check the preview on Phone and click Apply to Zendesk. Every email Zendesk sends from then on carries the logo.
Before you start
- Email template editing must be on for your account. Zendesk turns it off on trials and some others, and Lettercrest shows a yellow notice when that's the case. Ask Zendesk Customer Support to enable it, with your subdomain, your company website and the change you want to make.
- You need to be an admin, or a custom role with "Manage extensions and channels".
- The logo needs a public
https://address. Uploading it to your brand in Zendesk gives you one, which Use brand logo reads.
Steps
- Open the Design tab. If your template wasn't made in Lettercrest, it opens in the HTML tab; the Design tab offers to start a visual design from a layout.
- Pick a layout. Classic stays close to Zendesk's own, Card puts the message on a white card over a soft background, and Banner adds a coloured strip with your name. Choosing one replaces the design you're editing.
- Add a Logo block under Above the message, and move it to the top with the up and down controls.
- Set the image. Click Use brand logo, or paste an address starting with
https://. Under the address Lettercrest shows whether the image loads and its size. - Fill in the rest. Alt text (shown when a mail app blocks images), width, an optional link such as your website, and alignment.
- Preview. Switch between Desktop and Phone (375 pixels wide) and between Customer email and Agent notification.
- Apply. Write a note in What changed, for example "Added logo", and click Apply to Zendesk.
Logo block options
| Option | What it does |
|---|---|
| Image address | Must start with https:// |
| Use brand logo | Fills in the logo uploaded to the brand in Zendesk |
| Alt text | Text readers see when images are blocked |
| Width | How wide the logo shows in the email |
| Link | Optional; makes the logo clickable |
| Alignment | Where the logo sits in the header |
What the checks warn about
Lettercrest lists these under Worth a look so you can fix them before applying:
| Warning | Why it matters |
|---|---|
| Image without alt text | Many mail apps block images until the reader allows them |
http, SVG or relative image address | Mail apps may not load them |
| External stylesheets | Most mail apps ignore them |
| Template large enough for Gmail to clip | Gmail hides the end of long emails |
Going further
The same Design tab sets colours (background, card, text, accent for links and buttons, footer text), a mail-safe font and the footer. Mail-safe fonts only, because most mail apps can't load web fonts. To brand each brand differently, see the multiple brands guide.
What it costs
Lettercrest's Standard plan is $79 a month per Zendesk account, every feature included, billed monthly by Zendesk after a 14-day trial with a card. Full reference: the Lettercrest documentation.
Lettercrest
Email template editor for Zendesk: visual design per brand, live preview, checks and rollback. $79 a month per Zendesk account.
Questions
Why does my logo not show in some emails?
Many mail apps block images until the reader allows them, so the alt text shows instead. Use an https:// PNG or JPG and keep alt text on the logo.
Can I remove "Delivered by Zendesk" while I'm at it?
That line comes from the {{footer_link}} placeholder, part of the Zendesk footer line block. Zendesk's article on the footer says you can remove the placeholder from the HTML template, though system emails such as password resets may keep Zendesk branding.
Will my logo show in side conversation emails?
No. Side conversation emails don't use the email template.
Can I undo it if the new header looks wrong?
Yes. History keeps every version, and Roll back to this makes an earlier one live at once.
More Lettercrest guides
- How to restore a previous Zendesk email template
- How to use a different email template for each brand in Zendesk